Using Product Recommendations To Increase Your Bottom Line
Wednesday, July 29th, 2009In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily. No need to go anywhere and any further. They are available online, 24 hours a day and 7 days a week.
An important aspect of increasing affiliate marketing, as well as web traffic and sale, is through the use of public recommendation. This is important with SEO as well. Many marketers know that this is one of the most effective ways in promoting a certain product. If the customers or visitors trust you enough, then they will definitely trust your recommendations. Be very careful in using this approach, though. If you start promoting everything thru recommendation, it will wear down your credibility. This is seen especially when recommendations are seemingly exaggerated and without much merit.
Don’t be scared to talk about things that you don’t want or like about a given product or service. Rather than lose any points for you, this will make your recommendation more realistic and will tend to increase your credibility. Furthermore, if your visitors are really interested in what you are offering, they will be more than delighted to learn what is good about the product, what is not so good, and how the product will benefit them. When you are recommending a certain product, there are some things to remember on how to make it work effectively and for your advantage. It makes you sound like a true expert on your field.
Remember this simple equation: Price resistance diminishes in direct proportion to trust. If your visitors feel that you’re good in your niche, then they will feel more inclined to making that purchase. On the other hand, if you are not exuding any confidence and self-assurance in endorsing your products, they will probably feel that same way and will go in search of another product or service which is more believable.
Question is, how do you establish this aura of expertise? By offering unique and new solutions they would not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields of course.
Avoid hype at all costs. It is better to sound low key and confident, than to scream and seek attention. After all, sounding unprofessional to 0your potential clients and customers is not what you want, right? Best to appear cool and self-assured at the same time.
And remember; prospects are not stupid. You never know that they are turning into experts and may already know a lot more than you. If you back up your claims with hard facts and data, they would gladly put down hundreds, or even thousands worth of money to your promotions. However, if you don’t, then they are often smart enough not to try your services and look for another service. While recommending a product, it is also important that you give out promotional freebies. People are already familiar with the concept of offering freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you even start placing recommendations to your product or services, it is given that you should try and test the product and support. Do not run the risk of promoting junk products and services. Always remember to think how long it took you to build credibility and trust among your visitors and potential clients. All that will take to destroy it is one big mistake on your part.
If it’s possible, have recommendations of the products that you are very much confident with. Test the product support before you begin to ensure that the people you are referring it to would not be left high and dry when a problem suddenly arouse. Especially for those into newbie marketing, have a look at your affiliate market and take a look at the strategies that you are using. You may not be focusing on the recommendations that your products need to have. Your own plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.