Coach Your Downline if You Want to Succeed
Many people in affiliate programs seem to think that once the sale is made, their work is done. If you’re in an affiliate program, you only succeed when your Downline succeeds. That means the sale is not the end of your involvement in the process, rather it is merely the beginning of a much longer process of team building.
People joining affiliate programs tend to have big goals and dreams, but sometimes they fail anyway.
Reasons Why People Fail to Become Successful Affiliates:
There are three main reasons why people fail to adapt to change, especially technological change:
- Lack of Skills
- Lack of Knowledge
- Fear
Adopt the “Coach” Role & Mindset:
If you adopt the mindset of a “Coach,” you can dramatically improve your Downline’s performance along all three lines.
When someone joins an affiliate program there is generally a fairly big learning curve to overcome – new product(s) such as the just-released MaxPro System, new technology, and virtual relationships, all of which are especially problematic if your new recruit is a novice in the world of internet marketing (or marketing in general). There will be a whole new language to learn, new tools and techniques to master, not to mention becoming an expert on the product they will be marketing.
If you ignore your new recruits, they can get very frustrated in a very short time due to information overload. If you allow your new recruits to become overly frustrated, they are likely to drop out and never become productive team members.
Your bottom line will be a lot bigger if you invest some time with your new Downline team members, coaching and mentoring them. Be proactive: actively help your team learn the products, and learn about the technical support and other resources available to them.
You’ll also need to spend time helping them learn how to market in this new Web 2.0 world of internet Blogs and Social Communities, which are new to many people.
You can take a passive stance, and hope that new recruits will contact you when they need help – or, you can be more proactive, and contact them to make sure that they have the knowledge and skills that they need to perform the tasks being asked of them. Take the initiative to help your new recruits overcome their fear and buyer’s remorse.
If you have a positive attitude and a desire to help your new recruits learn the business, you can coach together with your proactive behavior. A small investment of your time to coach your downline will repay you many times over.
A very good starting point for gaining all the rest of the education about internet marketing that they will need is to have them enroll in the Online Success for Beginners program.
Tags: affiliate programs, change management, coaching, leadership, stress management, training